From a GTIN, Central checks i-Size R129/03, ECE R44/04, EN 1888 stroller, EN 71 toy safety, age and weight range, BPA-free, OEKO-TEX, what's included, and warranty — with sources attached.
They're built on the values parents check before they buy. i-Size R129 / ECE R44/04 certification, EN 1888 stroller standard, EN 71 toy safety, age and weight range, materials (BPA-free, OEKO-TEX, no PVC), what's in the box, warranty.
Your supplier row has the first four columns. Every safety, age, and material field is empty — or copied from a marketing bullet that won't pass a regulator check.
| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SKU | Title | GTIN | Brand | Cert (R129) | Weight range | Age | Material | Warranty |
| 2 | MC-PB360-PRO2 | Maxi-Cosi Pebble 360… | 8712930172956 | Maxi-Cosi | |||||
| 3 | CY-CLOUD-T-I | Cybex Cloud T i-Size… | 4058511718873 | Cybex | |||||
| 4 | BB-BUTRFLY-BK | Bugaboo Butterfly s… | 8717447176589 | Bugaboo | |||||
| 5 | STK-TT-NAT | Stokke Tripp Trapp N… | 7040351002201 | Stokke | |||||
| 6 | BBJ-BOUNCER-BL | BabyBjörn Bouncer B… | 7317680061201 | BabyBjörn | |||||
| 7 | AA-SWADDLE-4P | Aden + Anais Swaddle… | 0846216006432 | Aden + Anais |
The data parents, marketplaces, Google, and AI shopping agents all rely on. Each field comes back with the source, confidence, and review state attached — no rounding, no invention.
Each job ships a verified output, not a draft. Sources attached, confidence per fact, marketing hype refused.
Stop publishing "R129 certified" without an ID. Central looks up i-Size R129/03, ECE R44/04, EN 1888, and EN 71 against the certifying body and pins the cert number + date to the record.
"For newborn" isn't a field. Birth–15 months · 40–87 cm · max 13 kg is. Central forces the unit (months, cm height, kg weight) and rejects vague age copy.
"BPA-free" only ships when packaging or manufacturer documentation confirms it. OEKO-TEX 100 needs a certificate number. PVC, phthalates, and flame retardants are declared, not implied.
"Fits most cars" isn't fit data. Central resolves the verified car make + model + year list from the manufacturer's fitting list and pins it to the record.
No more returns from "I thought the base was included." Central reads the manual, packaging image, and brand spec sheet — then lists the insert, harness pads, canopy, and base separately.
"Safest car seat." "Longest-lasting." "Ergonomic for every baby." Held, narrowed, or removed until the record can anchor them to a verified test, cert, or independent study.
The same Maxi-Cosi Pebble 360 Pro2. Sparse supplier import on the left. The Central record on the right — grouped by category, every fact cited, every hype claim held.
The same Pebble 360 Pro2 record adapts into Google Merchant Center fields, ChatGPT Shopping JSON, and a Babymarkt custom feed — each tuned to its destination's character limits and field rules.
<item> <g:gtin>8712930172956</g:gtin> <title>Maxi-Cosi Pebble 360 Pro2 i-Size, 40-87 cm, Black</title> <g:google_product_category>913</g:google_product_category> <g:product_highlight>i-Size R129/03 certified, 40-87 cm</g:product_highlight> <g:product_highlight>Birth to 15 months, max 13 kg</g:product_highlight> <g:product_highlight>360° rotation, side-impact tech</g:product_highlight> <g:product_highlight>OEKO-TEX 100 fabric, 24 mo warranty</g:product_highlight> <!-- Central adds structured product_detail blocks --> <g:product_detail> <g:section_name>Safety</g:section_name> <g:attribute_name>Safety certification</g:attribute_name> <g:attribute_value>i-Size R129/03 · E4-04-00461</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Age & fit</g:section_name> <g:attribute_name>Height range</g:attribute_name> <g:attribute_value>40-87 cm</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Age & fit</g:section_name> <g:attribute_name>Max child weight</g:attribute_name> <g:attribute_value>13 kg</g:attribute_value> </g:product_detail> <g:product_detail> <g:section_name>Materials</g:section_name> <g:attribute_name>Fabric standard</g:attribute_name> <g:attribute_value>OEKO-TEX 100</g:attribute_value> </g:product_detail> </item>
{
"name": "Maxi-Cosi Pebble 360 Pro2",
"gtin": "8712930172956",
"key_specs": {
"safety_cert": "R129/03",
"age_range_months": "0-15",
"height_range_cm": "40-87",
"weight_kg_max": 13,
"isofix": "FamilyFix 360 Pro",
"materials": "OEKO-TEX 100"
},
"confidence": 0.96,
"sources_count": 13
}
Central looks up the certification against the issuing body (UN ECE for R129 and R44, plus national approval authorities) and pins the certificate number, approval class, and date to the record. If a cert ID can't be verified, the claim is held — not published.
Same workflow. EN 1888 (wheeled child conveyances), EN 71 parts 1–3 (toy safety, flammability, chemicals), and CE marking each come back with the test standard, conformity declaration, and source. The relevant safety warnings (age 0+, choking hazard, supervision) ride along with the verified record.
Material claims need a source. OEKO-TEX Standard 100 requires a certificate number. BPA-free, phthalate-free, and no PVC require packaging text, a brand declaration, or a published lab result. Without that, the claim is held or removed — even if a competitor uses it.
Central watches recall registries (RAPEX/Safety Gate in the EU, CPSC in the US) and the brand's own recall pages. When a SKU matches an active recall, the record is flagged and the affected fields are marked for review before any feed regenerates. Discontinued products are kept in the record with a clear status so historical orders and reviews still resolve.
Native: Google Merchant Center, Bing Merchant Center, ChatGPT Shopping, Perplexity Shopping. Any other destination (Amazon, Babymarkt, BabyOne, Buy Buy Baby, Shopify metafields) is custom-feed-ready — the canonical record adapts to the target schema with the safety, age, and material fields the destination expects.