Start free, scale as you grow
Starter
For small webshops getting started with product enrichment.
- Full enrichment
- Simple enrichment
- Asset intelligence
Growth
For growing retailers with larger catalogs and multi-channel needs.
- Api access
- Feed hosting
- Priority queue
- Product widget
- Full enrichment
- Simple enrichment
- Asset intelligence
- Content generation
- Pipeline scheduling
- Channel output nodes
- Recurring enrichments
Professional
For large e-commerce operations with thousands of SKUs.
- Webhooks
- Api access
- Feed hosting
- Priority queue
- Product widget
- Full enrichment
- Image generation
- Video generation
- Simple enrichment
- Asset intelligence
- Content generation
- Pipeline scheduling
- Channel output nodes
- Recurring enrichments
Enterprise
Custom pricing for large catalogs and enterprise requirements.
- Webhooks
- Api access
- Feed hosting
- Priority queue
- Product widget
- Full enrichment
- Image generation
- Video generation
- Simple enrichment
- Asset intelligence
- Content generation
- Pipeline scheduling
- Channel output nodes
- Recurring enrichments
One token, one unit of work
50 tokens
Full Enrichment
Per product. Scrape 10-20 sources, extract, validate, optimize.
20 tokens
Simple Enrichment
Per product. Fill existing fields from web sources.
25 tokens
Channel Content
Per product per channel. Generate marketplace-ready content.
85 tokens
Image Generation
AI-generated product images from enriched data.
How Central compares
Manual Copywriting
$150K–500K/yr
Per-product writers, inconsistent quality, weeks per update cycle, doesn’t scale.
DIY ChatGPT
Time + Risk
No validation, hallucination risk, no multi-source, prompt engineering overhead, no channel formatting.
Traditional PIM
$24K–120K/yr
Organizes data but doesn’t create it. A beautifully organized garbage can if the data going in is garbage.
Central
From $0/mo
500 free tokens included. AI enrichment + validation + channel routing + widget.
5–18x ROI, backed by data
+15–40%
Organic traffic uplift
Rich, structured content ranks better. More fields = more search surface area.
+10–25%
Conversion rate improvement
Verified specs, Smart Negatives, and Living FAQ reduce decision friction.
-15–35%
Ad spend efficiency
De-hyped, channel-optimized titles and descriptions improve quality scores.
20–80 hrs/mo
Labor savings
Automated enrichment replaces manual research, writing, and formatting across channels.