Product Overview

From a CSV to the most complete product profile on the internet

See how Central’s 7-phase AI pipeline transforms sparse data into verified intelligence — confidence-scored, anti-hallucination checked, and channel-ready.
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The Pipeline

7 phases from raw CSV to verified intelligence

Each phase transforms your product data incrementally. What enters as a sparse row exits as a complete, confidence-scored, channel-ready intelligence profile.
1

Phase 1: Import

Enters

A CSV with titles, SKUs, prices — maybe 5-10 fields

Exits

Structured product records with auto-detected categories. Your data scored at 1.0 confidence.

2

Phase 2: Field Suggestion

Enters

Category-assigned products with minimal fields

Exits

A schema of 50-129 category-specific fields that should exist — weight, noise level, certifications, materials, dimensions. The system knows what's missing.

3

Phase 3: Web Scraping

Enters

Product identifiers (name, EAN, brand)

Exits

10-20 web sources scraped per product — manufacturer sites, retailers, review sites, spec databases. Raw HTML stored for extraction.

4

Phase 4: Field Discovery

Enters

Scraped web pages with unstructured content

Exits

Additional fields discovered from real-world sources that weren't in the original schema. The web reveals what matters.

5

Phase 5: Extraction

Enters

Raw web pages + comprehensive field schema

Exits

Structured field values extracted from every source. Each value tagged with its source URL and extraction confidence.

6

Phase 6: Consolidation (Truth Engine)

Enters

Multiple values per field from multiple sources — often disagreeing

Exits

One canonical value per field, confidence-scored. Multi-source consensus. Disagreements resolved by evidence weight. The Truth Engine.

7

Phase 7: Optimization

Enters

Complete, validated product intelligence profiles

Exits

Channel-ready content: Google Shopping titles, Amazon keywords, meta descriptions, Schema.org markup, Smart Negatives, Living FAQ, contextual specs. Anti-hallucination checked.

Confidence Scoring

A credit score for every fact

Every field in every product profile carries a confidence score from 0.0 to 1.0. Not all data is created equal — and the system knows the difference.
1.0
Brand-owned data
Your own import data. Always trusted. The gold standard.
0.97
5+ independent sources agree
Near-certainty. Multiple independent sources confirming the same value.
0.88
3-4 sources agree
High confidence. Strong consensus across multiple web sources.
0.82
2 sources agree (display threshold)
The minimum for display. Below this, the system stays silent.
0.52
Single source only
Stored but never shown. Silence is better than fiction.

Confidence Hierarchy

Weight: 1,640g 0.97 · 4 sources
Noise Level: 84 dB(A) 0.88 · 3 sources
Ventilation: 5+2 0.82 · 2 sources
Liner: Coolmax 0.52 · 1 source

Below threshold — stored but not displayed

Anti-Hallucination

Every claim checked against 3 source layers

Writing is cheap. Truth is expensive. Every AI-generated claim passes through the Anti-Hallucination Validator, which cross-references against import data, scraped data, and enriched data.

Layer 1: Import Data

Your original data — always scored 1.0. The foundation of truth.

Layer 2: Scraped Data

10-20 web sources per product. Raw, independent observations from across the internet.

Layer 3: Enriched Data

Consolidated, confidence-scored intelligence. Multi-source validated values.

6 violation types detected and blocked

Fabricated Specifications

AI invents a spec that exists in no source. Blocked.

"SNELL certified" — not found in any of 14 sources.

Inflated Measurements

AI exaggerates a numeric value beyond any source. Blocked.

"Battery lasts 72 hours" — best source says 48 hours.

False Certifications

AI claims a certification the product doesn't have. Blocked.

"IP68 waterproof" — product is IP54 rated.

Invented Comparisons

AI makes competitive claims without data basis. Blocked.

"Best in class" — no comparative data exists.

Hallucinated Features

AI adds features that don't exist on the product. Blocked.

"Bluetooth 5.3" — product has no Bluetooth.

Misleading Context

AI provides technically true but misleading framing. Blocked.

"Lightweight at 2.1kg" — heaviest in its category.

The Transformation

What comes out the other side

A sparse CSV row becomes a verified, confidence-scored, channel-ready intelligence profile — automatically.

What goes in

Title Motorcycle Helmet Premium
Price €549.00
EAN 4017765145231
Brand Schuberth
Description Premium materials. High quality finish.

5 fields · 0 validated · No competitive context

What comes out

Weight 0.97

1,640g — lighter than 72%

Noise Level 0.88

84 dB(A) — quieter than 68%

Certification 1.0

ECE 22.06

Smart Negative —

Not for track racing — no SNELL/FIM

FAQ Entries —

87 product-specific Q&As

87 fields · 67.6% multi-source validated · Channel-perfect

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Go deeper

Explore each layer of the system in detail.

Enrichment Engine

The full 7-phase pipeline deep dive. Follow a real product through every phase.

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Channel Router

Same gold, different shapes. How each channel gets exactly what it needs.

Explore

Product Widget

Install a salesperson on every product page. One script tag.

Explore

AIO & LLM Layer

Make your products visible to AI shopping agents.

Explore

See the pipeline in action with your products

In 30 minutes, we’ll show you your products enriched, your data quality score, and what your customers are missing.
Start free trial Explore the Enrichment Engine